MASERATI IN THE NEWS
Maserati
sets sales record in August
09/05/2006
Englewood Cliffs
GranSport and GranSport Spyder sales up
47% as North American consumers clamor for the Maserati sportscars
“The
only thing faster than our two door cars is the rate at which
they are selling,” commented James Selwa, President and
CEO of Maserati North America upon closing out one of the hottest
sales
months on record for the Trident brand. In August, Maserati North
America delivered 120 GranSport and GranSport Spyder models,
representing a 47% increase over August sales for 2005. Year
to date, Maserati
has retailed 499 of the exclusive units, up from 388 the year
before. The 400 horsepower V8 powered and technically avant-garde
Maseratis
have won numerous accolades including 5-star ratings from the
world’s
toughest automotive enthusiast publications.
Maserati sales have maintained the strong
pace set in 2005 when Maserati North America delivered 2,100
cars, nearly doubling sales volumes compared to the 1,114 units
of 2004. Of the 2,100 cars, 1,550 were Quattroporte, the Italian
sedan quickly becoming known as a unique and special offering.
In fact the Quattroporte finished the year with a commanding
lead in its segment with a 40% share of the market for individual
sedans with a base MSRP between $100,000 and $150,000. Maserati
North America expects to end 2006 at roughly the same level as
2005 as the advanced Modena factory is running near current capacity.
“
We are proud that Maserati has become a credible choice in the $100,000
range. On top of its extraordinary performance, the GranSport coupe
is a true four seater- something most of our competitors can’t
say, and the Spyder is a thrilling open air thoroughbred.”
In times of ownership uncertainty for companies
like Jaguar and Aston Martin, Maserati with its strong Ferrari
connection and sound
ownership
at Fiat becomes the obvious choice for those making an investment
in a $100,000 plus car.
And in August, a record number of new owners
made that choice and joined the Maserati family.
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