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MIE and Maserati Club International Marketing


Now In: Maserati News

MASERATI IN THE NEWS

The Maserati GranTurismo Launch

03/06/2007
Geneva

The latest Trident model has already captured the attention of the specialist press at the Geneva motor show.
After a short speech by the Director of Press and Public Relations, Luca Dal Monte, the Maserati GranTurismo was presented to the international press by CEO Roberto Ronchi.

Accompanied by music and flashing blue lights, the vehicle was unveiled to reveal the GranTurismo in all its beauty. The intense white light generated by the gathered journalists' flashbulbs only highlighted the model's distinctive muscular lines.

Roberto Ronchi and CEO of the Fiat Group, Sergio Marchionne, Luca di Montezemolo and Andrea Pininfarina posed together by the vehicle before Ronchi met accredited journalists for a series of interviews.

Also present at the stand was Marketing Director Herbert Appleroth. He was flanked by Commercial Director, Giancarlo Binetti, Director of Product Development, Jean Luc Brossard, and other representatives from Maserati HQ.

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