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MASERATI IN THE NEWS

Maserati Individually-Designed: the new Frontier in Maserati Exclusivity

Maserati-ID was unveiled at the 33rd Bologna Motorshow. This new service has been developed exclusively in collaboration with Fiodor srl and offers the opportunity to personalise some products from the Maserati range and securely purchase them online.

Maserati-ID was unveiled at the 33rd Bologna Motorshow. This new service has been developed exclusively in collaboration with Fiodor srl and offers the opportunity to personalise some products from the Maserati range and securely purchase them online.

The launch product is a top-end, 1:43 scale model of the new Quattroporte and Quattroporte S. Both are accurate down to the very smallest details. Thanks to a tool that mirrors the quality of the configurator images created using Autodesk, it is possible to choose the colour of the exterior, the interior and the brake callipers. You can also opt for a dropdown roof, select the type of wheel rim and even personalise the number plate. The feeling you get from fine tuning the model is the same as you would configuring a real Maserati. During 2009 other special fashion, fun and design items will be added to expand the series.

Maserati continues to believe in establishing a unique relationship with its enthusiasts. The aim is to make users feel an integral part of the company. In doing this, Maserati places itself at the front of the pack thanks to an initiative never seen before in the motoring sector.

Personalize your passion at: www.maserati-id.com