MASERATI IN THE NEWS
Maserati 2008 Facts and Figures
January 11, 2009
By all degrees, Maserati’s 2008 was the most successful year to date.
In the course of the year, a new product range was introduced – the new Quattroporte line-up with both 4.2 liter and 4.7 liter models. And new to the market was also a new engine solution for the GranTurismo model-line, thus enriched in 2008 by the arrival of the 4.7 liter GranTurismo S.
Despite the dreadful economic situation witnessed by all sectors of the world economy and the profound situation of crisis that has pervaded the automotive market from the beginning of the year, Maserati has achieved in 2008 the second record year in a row. Deliveries to the final customers have totaled almost 8,600 units, which is the all-time best result, with an increase of almost 17% over 2007. What is more, Maserati’s sales were up in all markets across the world – including the United States of America.
Despite the troubled times experienced by the US economy, North America (US and Canada) remains Maserati’s largest market worldwide. The order in which the other markets follow is both familiar and consolidated, as to state that, despite all the hardships, Maserati’s presence in these markets is an established one: Italy is in second place, the United Kingdom in third, Germany in fourth, Japan in fifth. Five markets, three continents for a truly global Maserati presence. In sixth place there is France, followed by Switzerland, China, Australia, UAE, Hong Kong.
In the first nine months, Maserati’s revenues amounted to €596 million, up 22.9% compared to the same period of the previous year. There was a 25% increase in deliveries to the network compared to the first 9 months of 2007, and this performance is even more significant considering that the target markets for Maserati vehicles shrank by about 15%.
In the first nine months of 2008, the result of ordinary activities was €31 million, with a 5.2% ratio to income — a significant increase on the €6 million (1.2% of revenues) achieved during the same period last year. |